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Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

Big Data, big opportunity

A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
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Citation

Parton, G. (2016a, June 15). Big Data, big opportunity. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/big-data-big-opportunity


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

Just married!

The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
June 15, 2016
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Citation

Kuhagen and Fazekas (2016a, June 15). Just married!. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/just-married-


Videos
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Citation

Raben, F. (2016a, June 15). Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/best-paper-award-and-best-presentation-award-big-data-world-2016


Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
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Citation

Jha, H. (2015a, June 15). Emerging trends in the use of Big Data in research. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/emerging-trends-in-the-use-of-big-data-in-research


Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-


Videos

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
June 15, 2015
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Citation

Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
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Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404